Sales is an art more subtle and complex than it seems at first glance. Each of us has sold something at least once in his life. Some their talent and expertise. Others their goods or services. Today in our selection are books that will help you learn sales skills. And become the best in this field. If you want to sell easily and naturally, then pay special attention to the selection!

Neil Rackham “Spin Selling”

Author of bestseller is one of the most famous sales consultants in the world. He founded the consulting company Huthwaite Inc․ Neil Rackham's customers are leading brands and companies such as Google, Bank of Amerika, MasterCard, IBM, UPS, Johnson&Johnson and others.

In Neil Rackham’s books you will find recommendations on how to conduct effective sales, explanations of how the laws of small sales differ from the laws of large sales, which 116 factors affect successful closing of a transaction, a non-standard approach to sales, and much more!

Quotes from the book։

Questions make the buyer talk. The easiest way to evaluate a meeting with a client is to see who is talking. According to statistics, in a successful meeting, the buyer should speak more than the seller.

Don’t trust the words of high-class professionals. There is a huge difference between what successful salespeople say about their business and what they actually do. If you want to find out how experts make sales, watch them in action, rather than relying on their stories about these events.

Keith Ferrazzi “Never Eat Alone: And Other Secrets to Success, One Relationship at a Time”

Forbes magazine called Kate Ferratia “one of the most sociable people in the world.” Keith’s phone book contains more than 5,000 contacts, including phone numbers of presidents from different countries, business gurus, rock stars and many other famous personalities.

On the pages of the book you will find many specific and simple tips on how to build business and friendship ties through life examples.

Recommendations about when and where to get to know which phrases and reasons for getting to know will work better and which ones will push you away will help you become a master of communication. And that means - and a successful seller!

Quotes from the book։

Remember that in most cases the purpose of a phone call is not to finally agree on something, but to set up a meeting time, where everything can be discussed in more detail. My experience shows that profitable deals, like the conclusion of friendship, are carried out only one on one, face to face.

Mutual assistance of friends and acquaintances was the most reliable guarantee of success. I realized that poverty is not just a lack of financial resources, but also isolation from a certain circle of people who can help you realize your own abilities.

 Jim Camp “Start with NO”

The author of this bestseller is a negotiation expert, president of Camp Negotiation Systems, and creator of the Coach2100 negotiation training system.

Jim Camp's book will teach you how to lead and win negotiations with dignity. Moreover, this technology is applicable to any of the spheres of life. On the pages of the book you will find recommendations on how to behave correctly with your opponent, how to get from the negotiations what you need and how to act as a negotiator, and not be led. Whatever happens at the negotiating table, you must be sure of the strength of your own position.

Quotes from the book։

Many hypocritical negotiators will not compromise themselves, but will require that you do so. And while they are smiling all the time.

Decision by decision, error by error, I learned that I cannot directly control the actions and decisions of the enemy. But by acquiring certain habits, I can better manage my assessment of the opponent. Gradually, such an assessment is becoming more accurate and adequate. Good decision-making skills allowed me to maintain control of the situation and thereby achieve the desired results.

Carl Sewell, Paul B. Brown “Customers for Life”

Author of the legendary best-selling book Carl Sewell - created one of the best car dealership chains in the world that sells Cadillac, Hummer, Lexus, Infinity․ Over 30 years of work, he increased the value of his business 25 times!

According to Sewell, the simplest rule of customer retention is “Do what you promised, and do it the first time.” The book gives practical advice on how to build a database of loyal and regular customers. The secrets of success of the best customer-oriented company are revealed. Karl’s system is so thought out and universal that it is suitable for almost any field of activity.

Quotes from the book։

The world's best customer service system is also the simplest: do what you promised, and do it the first time.

Do not take money for additional services that are of help. If you hadn’t asked a friend to pay for such help, do not ask for a client.

Harry Truman was right when he said: "You do not know anything about those things that you have not read about." When you grow your business, look for those people who have already gone this way. They have the knowledge and skills that you need so much.

Isaac Pintosevich” Sell! Merchant Way”

Isaac Pintosevich is an expert in the system development of Personality and Business, the author of 12 best-selling books, one of the most famous personal growth trainers in the CIS countries. Book “Sell! Merchant Way ”contains everything you need for effective sales. By completing the tasks proposed by Isaac, you will get rid of outdated stereotypes and fear of sales. Special techniques developed by the author on the basis of proven business models and own experience will teach you how to effectively sell and make maximum profit. In the book you will find specific tips and effective exercises that will help you embark on your Path merchant.

Quotes from the book։

Realize that money is what returns to you. We need to give people value. The more you give, the more return you get.

The buyer must be supported. He made a very good choice by buying from you. Let him know about it. Let him know that he is the chosen one. Give him an unexpected WOW effect. A gift, a bonus that was not part of your promise. To make him happy and ALL told about it.